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what is white hat black hat seo
Its stuffed Meta description might read:
<meta name="description" content="Fiction Pets is the best pet store of all the pet stores. You've never seen a pet store like Fiction Pets. best pet stores, good pet stores, visit pet stores, contact pet stores"
White Hat SEO - Choose a Solid Keyword Phrase
Research your keyword phrase. Choose a solid keyword phrase that accurately represents your page and use it in your Meta tags. An example of Meta keywords:
• Content
Black Hat SEO - Hidden Content
There are many ways to hide content on your site. All of them are black hat SEO methods.
Hidden content includes white text full of keywords on a white background. Another black hat SEO method is using comment tags to hide keywords. For example:
--hidden content, hidden content is bad, hidden content in comment tags is bad
White Hat SEO - Quality Content
Content that targets a strong, related keyword phrase on each page wins every time. After you've chosen your keyword phrase, use it consistently throughout the page. For example, a page with a Meta title of "White Hat SEO - White Hat SEO methods" could have this first paragraph of content:
White hat SEO is the key to effective search engine optimization. If you're not using white hat SEO methods, none of your SEO techniques will be effective.
• Linking
Black Hat SEO - Link Farming
The idea behind link farming is that you exchange links with other websites to boost your site's rank in search results. Search engines like Google examine how many sites are linking to yours when determining rank.
With a link farm, you've traded your link with many sites for the sole purpose of increasing your site's search rank. In effect, you're trying to fool the search engine into thinking your site is more popular than it really is.
White Hat SEO - Inbound Linking
When someone links to your blog post or a page on your site within their content, you have a quality inbound link. Unlike with black hat link farming, inbound linking is not a link list traded for the sake of boosting your search results.
Creating content that is compelling attracts site visitors. It also captures the attention of other webmasters who are looking to create their own content with contextual links to your site.
About the Author
author is renowned Internet Marketing Experts
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Black Hat 2008: Dan Kaminsky